It's not a trend, it's a change in mindset which will create a new era of accountability for business. It's easy to be green when it comes to greeting cards when you understand the process of printing and how you can modify it to produce eco-friendly greeting cards that look great.
The Benefits of a Greeting Card:
Make use of soy inks
When you print your eco friendly greeting cards using soy inks, you save the environment from many negative pollutants that are released by traditional inks by allowing them to evaporate during drying. Soy inks aren't only less prone to odor, but they also spread farther so you'll need less ink for the same result. Soy inks also produce brighter colours, which means that greeting cards printed using them will have vivid, vibrant colors that are able to draw attention.
Print on recycled paper
Printing on recycled greeting card stock gives the same look and feel different from conventional greeting card stock, but greatly saves on the amount of wood pulp needed. Recycling paper is more environmentally friendly than conventional greeting card stock because it's supplemented with recycled paper. If you want a professional look and an environmentally friendly appeal, consider using the 13-point recycled matte that will enhance your greeting cards' sheen.
Print in volume
It is more efficient to print more eco friendly greeting cards runs. The printer doesn't have to be setup multiple times. You also save on potentially waste paper at the conclusion of a run that is not complete. You can print your eco friendly greeting cards, in bulk and at a cheaper cost per unit. This allows you to create more greeting cards at only a fraction of the price.
Recycle old greeting cards
If you have unused greeting cards or greeting cards that were sent to you by other people avoid the trashcan and choose to recycle them in the bin. Numerous cities provide recycling pick-up free of charge, making it one of the most eco-friendly ways to cut costs. Perhaps your old greeting cards will end up with the next set of greeting cards that you purchase.
Print on standard paper sizes
Standard paper sizes are better for greeting cards as they produce less waste in the cutting process. Consult with your printer to find out what size will result in the lowest waste of paper. Your customers will be enthralled by your eco-friendly greeting card printing. Make sure you let them know you care about the environment by putting a an eco-friendly or recycled agenda icon somewhere on the back of your greeting greeting-cards.
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